Yesterday, a dear friend phoned to chat — she told me she’d been missing my updates at the blog, so here I am with another (and I thank her for the nudge –
).
Late last night, I completed the announcement and introductory materials for my second experiment in equal exchange. As I explained to my friend, I’d had my mind pretty well wrapped up in the logistics and details of how to present the “Spiritual CSA” concept to my existing audience.
In that “mind-wrapping” time, one of the things I found fascinating was the entrainment and habits that kept popping up in me about how to invite people to monetary exchange. I wanted to convey my excitement about the experiment’s potential, and be transparent about the strength of my desire for others to participate — and yet many of the “go-to” phrases that arose in my mind as I thought, wrote, and filmed about this seemed robotic and habitual — they were the type of phrases that we are taught when “marketing” a product.
Those entrainments existed far beyond simple phrases and word-choice, I found. They were also present in the form of certain ideas about what to say and what not to say — how much to reveal. In traditional marketing, you are taught to always portray yourself as profitable and confident — to “never let them see you sweat”.
This training is the source of the forced grin, the too-firm handshake, and the extravagant slogans of “business as usual”.
When I think of that habitual masking (masking that I quite actively practiced for many years, thinking it made me a “savvy” and effective entrepreneur), it’s no wonder that people who assume themselves first as friends often feel reluctant to “go into business” together, since so many of us equate the requirements of “professional” interaction as inherently inauthentic.
I’d discussed this exchange experiment with a number of people who are close to me, and I tried to think about the words and affect I chose when talking to them about it.
I was willing to reveal both my excitement and my concerns about the experiment during these conversations, without resorting to any need to “get” them interested — in fact, I found that the places they seemed disinterested held a lot of information for me. Those areas of falling energy or reluctance showed me where my concept might need refocusing or refining.
One of the puzzles in the entire process of transforming my thought-habits around exchange, and inviting others to join me in doing so, has been this: It seems clear that we need new lexicon to frame evolutionary methods of exchange, precisely because the old speech of the market has been so tied up in inauthenticity and manipulation.
The language of “deals” and “bargains” — even the term “value” — can be so enmeshed in our minds with past shady or questionable business dealings that when one of us finds something as simple as an “honest” auto-mechanic, attorney, or car salesman , we will excitedly spread word of this to our friends, as if we’ve discovered a rare bird or a presumed-extinct beetle.
So, as I put together my materials for this experiment, I found myself initially moving toward saying things like: “This is a great deal for you!” — but instantly feeling a certain internal hesitance — even, perhaps, a recoil.
I started to study the nature of my repugnance, however slight it was.
One source of discomfort is that the statement “this is a great deal for you” is not truly a “what is so”. I really can’t know what kind of a “deal” this might be for the person on the receiving end of my communication, nor can I name what value it might have for them.
I also realized that my characterization of this as a “deal” was always in comparison or reference to something else — my past prices, the prices others charged for similar services, or the Capitalist idea of “what the market will bear”, etc..
I know that what I do has value for me. I’m well satisfied with its quality and integrity.
I’ve heard from others that it has value to them, as well. I’ve had many clients tell me that a single session with me moved them forward more than a year (or years) of traditional therapy, and I have no reason to doubt that they were reporting their truth.
I’ve even had clients who didn’t enjoy their session, but later told me that it was very valuable to them, precisely because they realized that they didn’t need to be consulting someone else, but instead, needed to dive into their own path and guidance.
So who names “value”? What is it? At the highest perspective, I know that there is value in everything, ultimately.
I suppose “benefit” and “mutual benefit” (my new words of choice when describing my desires around sustainable Equal Exchange) have similar difficulties in terms of subjectivity, but somehow, I sense that these have a more direct and objective measure to them: If we interact, and each of us walk away from that interaction feeling expanded and added-to, then there has been mutual benefit, to my way of thinking.
Since the motion of this Universe is expansion, that mutual expansion seems aligned with the flow of where this particular incarnative setting wants to go — everyone becomes “more”.
Think of the tropes and slogans attached to traditional marketing:
“Limited Time Only! Get yours before they’re gone!”
“You’ll never find this low, low price anywhere else!”
“. . . and that’s not all — if you act today, I’ll throw in this [blah,blah,blah]. . . . “
I know these tropes — both because I’ve seen them and I’ve used them. They’re called “motivators” or “incentives to buy”. I can understand them. As a sole-proprietor since 1988, I’ve often faced the situation where cash-flow is tight and customers are skittish, whether because of the “Economy”, a post-holiday cash-crunch, tax-time, or any of a number of other factors. In those times, I did what I’d been taught to do, if I were to be a “savvy” business-woman; I ran a “limited time special”.
And it worked, usually . . . but for reasons that I no longer want to support.
You see, all of the pitches I listed above rely on the client’s perception of lack — the idea that their monetary resources are scarce, or that they don’t have enough time, or even that I’m offering them some amazingly great thing that they don’t really deserve, but I’ll give them the “opportunity” to get it anyway.
Blecccch.
And the strange thing is, I’ve been considered by my clients (and myself) to be one of the more “ethical” business-people around. I worked over the years to be “fair” and “upfront” and “professional” with people that I did business with. I never cheated my clients or jacked up prices just because I could.
But simply refraining from being a profiteer is not enough, I believe, if a true evolution is to occur in the arena of commerce and exhange.
The best moments of exchange that I’ve ever experienced have all been about exuberant, joyful, mutual benefit. The client who feels they got something priceless (even if it was only me, as a contractor, fixing that finicky switch in the bathroom that they dealt with every. damn. day), and me heading home with a “fair” price in my pocket and the bonuses of their ecstatic appreciation and my own satisfaction with a job well done.
I’ve worked at jobs where I’ve made “a lot” of money, but in which my supervisors, co-workers, or clients disrespected or downright resented me. I’ve worked at jobs where my pay was considered “small”, but which satisfied my soul at every level.
Guess which one I’d go back to.
I no longer wish to “motivate” (manipulate) anyone to play or work with me.
I want to welcome those who feel drawn to what I have to offer, and to greet them with an open heart and open face. I want to ask them what they are seeking and frankly tell them whether what I have to offer might hold some part of it.
And more than this, I want to grow, and to nurture growth in others.
I’ve never really thought about myself as a “gardener”, but I think that, perhaps, I am just that.